Privacy

This statement was last updated on October 7, 2025.

Dida Holdings(“DH” , “We” or “Us”)is committed to protecting personal data. Dida Holdings website is owned and operated by Dida Holdings Company and is a non-transactional website (i.e. it does not provide a customer service to consumers and website visitors). By visiting the Dida Holdings website (the“Site”), you are consenting to the collection, use, disclosure, and processing of your Personal Data as described in this Privacy Notice.

Customers of Dida Holdings’Brands: Please see the Privacy Policy available on the relevant Brand’s website.

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THE INFORMATION WE COLLECT ABOUT YOU

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Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data, including:

Information you have provided to us directly:

• Contact data: first names, last names, business titles, company name and business email addresses, for subscribing you to our newsletter, and responding to your request to contact or collaborate with you.

• Reservation data: ID information , including the photo of ID, ID number, name, date of birth, expiration date, and nationality, when applicable, for activity registration and travel arrangements.

If you fail to provide sufficient contact data or reservation data, we will be unable to facilitate your request or provide relevant service to you.

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HOW WE USE YOUR PERSONAL DATA

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We will use the information provided by you in order to respond to your inquiries, provide you with requested information, and verify your identity where necessary to respond to your request. We also use information collected on our Sites for our own business and legal purposes, including to administer, improve, and personalize the Site and our services, to maintain network security and performance and protect against cyber-attacks, to market our and our affiliate’s services, and to comply with and enforce applicable laws, industry standards, contractual commitments, regulatory, law enforcement, civil, or judicial inquiries/subpoenas, and our own policies.

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How We Share Your Personal Data

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We may share your personal data with following parties for the purposes set out in above:

• Affiliates of the Dida Holdings .

• Third party vendors under contract to us to provide services or functions on our behalf, such as IT and legal services, business analytics, customer service and fraud prevention.

• Regulators and other authorities.

If you are based in the European Economic Area (“EEA”) or the United Kingdon (“UK”)

Many of our affiliates of the Dida Holdings and the external third parties above are based outside the EEA or the UK, so their processing of your personal data will involve a transfer of data outside the EEA or the UK.

If you are based in the UK and we transfer your personal data out of the UK, or if you are based in the EEA and we transfer your data out of the EEA, we ensure a similar degree of protection (provided in the country that the personal data is being transferred from) is afforded to it by ensuring that at least one of the following safeguards is implemented:

• We will only transfer personal data to countries that have been deemed to provide an adequate level of protection for personal data by the relevant authority.

• Where we use certain service providers, we may use specific contracts approved by the relevant authority which give personal data the same protection it has in Europe.

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HOW LONG WE USE PERSONAL DATA FOR

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We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal or regulatory requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory or other requirements.

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HOW WE PROTECT THE PERSONAL DATA WE COLLECT

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To prevent unauthorized access, destruction, use, modification, or disclosure of your Personal Data, we have implemented and maintain reasonable security procedures, methods, and technologies appropriate to the nature of the information. This includes restricting access to Personal Data to those employees who need to know it, training our employees about the importance of privacy and security of Personal Data, and implementing internal policies and procedures governing the collection, use, retention, and disclosure of Personal Data.

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COOKIES

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Our website is only used to display our information to the public and does not use cookies.

YOUR LEGAL RIGHTS

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• Under certain circumstances, you may (for e.g. if you are based in the EEA or the UK) have the right to:

• Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

• Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.

• You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes.

• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:- If you want us to establish the data's accuracy;

- Where our use of the data is unlawful but you do not want us to erase it;

- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or

- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of these rights, please contact us at DPO@dida.com.

EXTERNAL LINKS

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Our Sites includes links to other websites operated by our subsidiaries and third-party organizations. If you have an account with one of the Dida Holdings subsidiaries, you can update the accuracy of your information or change your communication preferences by either logging in and updating the information in your account on those respective websites (not available for all subsidiaries of the Dida Holdings ) or contacting the relevant subsidiary through their customer service portal. If you access another organization’s website using a link provided, the other organization may collect information from you. Dida Holdings is not responsible for the content or privacy practices of linked websites or their use. You should refer to those websites' privacy policies, terms of use, and practices to determine how they will handle any information they collect from you.

CHILDREN

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This website is not intended for children, and we do not knowingly collect, use, or disclose information of children under the age of thirteen (13) without the consent of their parents or legal guardians. In an instance where such information was collected, it would be purely accidental and unintentional. If we learn that we have collected Personal Data from a child under the age of 13, we will delete that information as quickly as possible. If you believe that a child under the age of 13 may have provided us their Personal Data, please contact us at DPO@dida.com.

CHANGES TO THE PRIVACY STATEMENT

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The Privacy Notice is subject to change at any time. If we make changes to this Privacy Notice, we will update the date at the top of this page or you may contact us at DPO@dida.com. Any changes we make to this Privacy Notice become effective immediately when we post the revised Privacy Notice on this page.

QUESTIONS OR CONCERNS?

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If you have any questions, concerns, or complaints about this Privacy Notice, or our privacy practices in general, email us at DPO@dida.com.

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