About Dida Holdings

KEY FACTS

Driven by tech. Powered by people. Enabled by AI.

Average speed of API - 500ms

99.95% API uptime/runtime

Data lake of over 458TB

Over 5Bn searches per day

55k+ searches per second

99% of orders confirmed within 30 seconds

Over 50Tb of AI data

Developed +20 AI LLMs

+100 digital AI experts in-house

WORLDWIDE TRAVEL DISTRIBUTION

A global network of travel retailers

120
+

Global source markets

35
K

Travel distributors

5
K

Strategic partnerships

100
K

Individual booking agents

GLOBAL TRAVEL PORTFOLIO

A world of competitive travel products

1.5
M

Travel products globally

1
M

Hotels worldwide

500
+

Airline carriers

500
K

Tours and activities

powered by people

The teams driving our success

One of our key enablers for success is our team. Our people are the catalyst for our growth, whether it is designing and developing innovative tech solutions, dealing directly with our supplier ad clients partners or solving challenges the industry faces... it's our people who have fueled our past, and it is our people who are powering our future!

A growing team around the globe

More than 20% of staff are now based outside of China, and this number is growing fast!

Over 32 locations worldwide

with staff based in locations spanning all regions across the globe.

Multi-lingual support team

backed-up by AI support to ensure service is provided in all languages

24 hour customer service

Browse and book hotels, flights, transfers, tickets, and tours effortlessly.

history

Our journey to date...

20
12

DidaTravel Established in Shenzhen, China, by Rikin Wu.

20
13

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20
14

Unique and self-developed global hotel distribution system in operation.

Started to connect global hotel suppliers.

20
15

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20
16

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20
17

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20
18

Dida achieved a milestone in TTV per day.

The company also obtained investment from SCGC.

20
19

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20
20

Growth to become the nº1 B2B player in China.

Served more than 23,000 clients.

Top 500 Enterprises in Guangdong.

20
21

Raised Funding from Alibaba Group and existing investors.

20
22

Upgraded to a one-stop platform that provides extensive travel services including Hotels, Flights, Tours & Activities.

20
23

Revenue outside of China reached more than 60%, proving our status as a truly global player.

20
24

5x TTV versus 2019 (before pandemic), and our CAGR is more than 80% between 2021 and 2024

20
25

Global growth, with more than 1,000 employees based in 32 locations across the globe.

Dida Holdings company created, with Daryl Lee appointed as Group CEO.

Growth rate (TTV YoY) is 50%, keeping a high speed rate of business growth.

leadership

Management team

We have a founding team with experience in both the technology and travel industries. The core members of the team all come from leading global internet and travel companies, and possess a global perspective and strategic capabilities for development in the intelligent era.

Rikin Wu
Chairman & Founder

Founded the company in 2012 and now serves as the Chairman of the Board, responsible for corporate strategy, capital planning, and organisational culture development. Prior to this, Rikin worked in the Finance Department of Tencent Group.

Daryl Lee
CEO

Dida Holdings CEO, Daryl's responsibilities include the overall business management and execution of the different strategies across the business. Prior to this role, Daryl served as the global CEO of WebBeds as well as CEO of Fit Ruums.

James Jin
CTO

As the company CTO, James is responsible for the company's technology strategy and organisational development, as well as the promotion of technical innovation and R&D planning. Prior to this, he worked as the technology lead at Expedia.

Henry Man
Board Secretary

Henry is responsible for corporate investment, raising capital and investor relationships. Prior to this, worked in the investment department of large, a state-owned enterprise and served as the board secretary for multiple tourism startups.

compliance & ethics

Code of conduct

We advocate that all members of the Company, including all Directors, Senior Management and Employees, shall uphold the highest standards of professional ethics and integrity, and under all circumstances shall:

Comply with Laws, Regulations and Company Policies

Strictly comply with the laws and regulations of Hong Kong and the jurisdictions in which the Company operates, applicable regulatory requirements, and internal Company policies, including but not limited to those relating to anti-bribery, anti-money laundering, data protection, securities trading, and information disclosure.

Act with Honesty and Fairness

Conduct all internal and external business dealings with honesty, transparency, and fairness, and refrain from any form of fraud, misrepresentation, or misleading conduct.

Avoid Conflicts of Interest

Proactively disclose and avoid any personal or family interests that may conflict with the interests of the Company, and refrain from using one’s position to obtain improper benefits for oneself or others.

Prohibit Bribery and Corruption

Neither directly nor indirectly offer, solicit, or accept any form of bribe, kickback, facilitation payment, or other improper advantage, regardless of whether such conduct is considered customary in the local jurisdiction.

Protect Company and Client Assets

Properly safeguard and use Company and client assets, funds, information, and intellectual property, and refrain from unauthorized disclosure, misappropriation, or use for non-business purposes.

Maintain Confidentiality and Information Security

Strictly maintain the confidentiality of non-public information obtained in the course of duties, and refrain from disclosing such information to any third party unless required by law or authorized by the Company.

Promote Respect and Inclusion

Foster a respectful, equitable, and inclusive work environment, and prohibit any form of discrimination, harassment, or inappropriate treatment.

Report Misconduct

Promptly report any suspected illegal, non-compliant, or unethical conduct through the Company’s established reporting channels, and the Company will protect whistleblowers from retaliation in accordance with the law.