Investors
who are WE?
We are an AI-enabled, new era B2B travel tech platform
Dida Holdings is an AI-enabled, B2B travel technology platform, connecting fragmented travel suppliers with travel sellers, using advanced systems and data algorithms to deliver products, services, and tech tools that strengthen partnerships.
what do we do?
Simplifying a highly fragmented market
The travel market is often fragmented and lacks clear standards. Dida simplifies this complexity by creating a standard way for suppliers and retailers to connect. Data is integrated, transactions happen online in real time, and an AI-enabled industry engine supports growth for all parties.
our business model
From tech-driven systems to an AI-enabled, intelligent engine
The platform was built from the very beginning on API integration and distribution. By standardizing inventory, pricing, and data for travel products that lacked fixed rules, it created systems able to handle large volumes of real-time online transactions. Technology continues to drive business development, which has led to leadership in China’s B2B distribution market.
global footprint
Nº1 in China, a leader across APAC and now a truly global player
Dida has grown from being the B2B leader in China to a global player. The globalisation strategy combines technology with local expertise, and operations now extend to more than 200 countries and regions, including Southeast Asia, Japan, Korea, Europe, the Middle East, and the Americas. Over 30 offices and local teams provide on-the-ground support.
continuous improvement
We are now an AI-Enabled, Intelligent Engine
Upgraded systems and worldwide expansion open access to diverse resources and channels. Transaction data strengthens AI algorithms, trains business models, and develops an “Intelligent Engine” that understands industry needs. This allows tailored solutions that respond directly to partner requirements.
the world of dida
Our suite of travel products and tech solutions
We provide one-stop travel product solutions, covering hotels, air tickets, ground transportation, and local activities, offering our customers a comprehensive and end-to-end travel product platform service solution. In addition, relying on the continuous algorithm empowerment of AI, we also provide customers with various solutions beyond transactions, such as revenue management, intelligent forecasting, and intelligent marketing, to more accurately meet the needs of our partners.
Our strategic roadmap
We have evolved from a data system into an intelligent engine and are moving towards an AI-driven "super intelligent" future. We drive the long-term development of the company and the creation of industry value through continuous strategic layout upgrades.
Laying the Foundations
Dida began as a challenger brand, transforming from a regional bedbank into a fast-growing global player.
- Built one of the largest directly contracted hotel portfolios in Asia
- Expanded into international markets with strong local teams
- Established a reputation for reliability and customer service
AI-Driven Transformation
This phase marked Dida’s pivot to become an AI-first travel tech company, embedding smart solutions into every layer.
- Launched AI-powered distribution and automation tools
- Strengthened global footprint with over 100k direct hotel contracts
- Supported partners with resilience during the pandemic recovery
Expansion & Diversification
With momentum building, Dida enters its next stage of accelerated growth, broadening both reach and offering.
- Launch of new verticals such as flights, transfers, and experiences
- Enhanced partner platforms including Dida API and Extranet
- Pursuit of strategic acquisitions to scale technology and markets
Shaping the Future of Travel Tech
Dida’s ambition is to lead the industry by combining AI, sustainability, and global connectivity for long-term value creation.
- Cement position as a top global B2B travel technology leader
- Drive innovation in data, automation, and sustainable travel solutions
- Build an ecosystem that powers the strongest global partnerships
