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Dida launches the ‘Future of travel’ innovation challenge
Hosted by Dida, the challenge brings together elite teams from leading universities across the UK to develop solutions that address some of the most exciting frontiers in travel technology.
Daryl Lee has been appointed as new Group CEO
Daryl Lee has been appointed as Group CEO, reflecting Dida's ambition to strengthen its position as the premier gateway between China & Asia Pacific and the global travel ecosystem
Dida and Petal Ads launch new digital marketing initiative
This partnership aims to harness the full digital capabilities of the HarmonyOS ecosystem to elevate the hotels’ brand value and accelerate global guest acquisition for the hotel industry.
Dida launches inaugural ‘Engage’ events in 2 key Chinese cities
These new Engage events were held in Chengdu and Shenzhen, and brought together top hotel brands from across southeast Asia together with more than 400 Chinese travel agent clients.
Luca Plotegher appointed to boost portfolio of directly contracted EU hotels
Dida appoints Luca Plotegher to the role of European Director – Direct Hotel Partnerships – to further build and strengthen its European portfolio of directly sourced hotel partnerships.
How can hoteliers capture opportunities in China’s fast-evolving market?
At ATM Dubai 2025, Dida CEO Rikin Wu drew special attention to the trend that “Chinese traveler demand and the distribution landscape have pivoted significantly since before the pandemic”.
Florian Blois appointed to strengthen partnerships with DMOs
Dida have appointed Florian Blois as Strategic Partnerships director to develop and execute personalised marketing and sales strategies for Destination Marketing Organisations.
Dida unveils a fresh new brand image for a new, global era
DidaTravel, now known simply as Dida, launches a bold new brand identity and strategy to better reflect its position as a global traveltech leader delivering high-value distribution.
Dida targets USA growth with appointment of Theresa McLarney
Theresa McLarney has been appointed by Dida as Senior Business Development Director, North America to further bolster Dida's travel distribution client base across the region.